Intelligent Software: Solutions for Publishers

»If you look at the best-sellers lists in Germany, you will notice that the predominant share of the publishers listed use software from Klopotek«, Gregor Wolf, CTO Klopotek AG | Uli Klopotek von Glowczewski, CEO Klopotek AG

Photo: Volker Döring

The success of this company established in 1992 is based on its concentration on large- and medium-sized publishers as well as on the development of standard software for all publishing processes. Starting with the initial project idea, to the payment and legal agreements and the delivery of books, magazines, both printed and digital, the integrated programs from this Charlottenburg software foundry tracks the development of a product. It makes smooth, efficient processes possible.

Publishers use the modules from the comprehensive offerings from Klopotek AG that are relevant for them, such as the production planning module for catalog and advertising methods or for delivery to wholesalers. The modules are continuously being developed and can be modified. They take both the various legal regulations in various countries as well as the digitization of publishers, which is currently underway, into consideration. “We predicted that the publisher would be overrun by the demand for digitial products and adjusted our software for this consideration”, says Mr. Wolf. “Over the last few years, E-books came into their own and many IT systems weren’t prepared for it. Digital products have been long established in the scientific and technical information industries, and the German fiction industry was quite hesitant.” Like most of the founders, Uli Klopotek von Glowczewski studied at the Institut for Software Technik [Institute of Software Technology] at the Technische Universität of Berlin.

They used the scientific knowledge, skills, and experience in the publishing industry to assume a dominant position on the German market in just a few years. Since the turn of the century, Klopotek AG has set up shop internationally, first in Benelux and Scandanavia and later in the United Kingdom and the United States. Since 2011, there is a subsidiary in France and a joint venture with a partner in Poland. The next strategic steps will involve entering the Latin American and Spanish markets. International growth will also mean growth at the Berlin offices.

The research and development department located there will be expanded along with the international growth. Neither the business owners nor the employees want to leave central location and the attractive environment of City West. Making the software useable across boundaries is the next challenge.

Even today, internationally active companies can work with the Klopotek software in several languages and currencies, but Klopotek expects more. The software should enable international customers with global installations to create uniform processes and data across country and corporate boundaries.

Solutions for the implementation phase also include training for the publishers’ employees, in order to ensure a smooth transition from the previous software to the new applications.

Dr. Michael Schäbitz
Kluge Köpfe 2011